Singapore, September 2020 – Club Med, the leader in premium all-inclusive holidays, today announces the appointment of Vincent Ong as the Senior Vice-President for Commercial Southeast Asia (SEA) and Marketing Asia Pacific (APAC). Effective from 1 October 2020, Vincent’s primary objective is to accelerate the SEA commercial business through the fast-changing global climate of today. He will also continue to helm APAC Marketing by driving the region’s marketing vision and activation to build a stronger Club Med brand that is preferred by families, active couples, as well as business-leisure clients.
Vincent embarked on his Club Med journey in 2016 as the
Vice-President, Marketing for East South Asia Pacific. Leading a team of specialist marketeers, Vincent launched the regional mutualisation of digital and online media, refocused regional re-purchase initiatives, reimagined the role of public relations, activated best-in-class resort social and content marketing, as well as brought to life brand experiences enabled by step-changing Product and Business-to-Business Marketing. In 2019, he extended his scope to cover Marketing for the whole of Asia Pacific, aimed at elevating Club Med as the leading operator for premium all-inclusive family holidays in the region.