Singapore, 9 September 2019 – Club Med, the premium all-inclusive operator and global snow holiday leader has unveiled the results of their recent Asia-Pacific (APAC) Snow Brand Study 2019(1) as a follow-up from their first snow holiday(2) report in APAC last year. This year’s study took a deeper dive into the habits of snow holiday goers, identifying key insights and influences across 11 markets(3) with 2,200 respondents from China to Australia. This comes alongside the launch of the renovated Club Med Sahoro, Hokkaido resort, catering to the global and regional demand for snow holidays and new mountain adventures.
The survey also found an increased interest for European snow holiday destinations among APAC travellers. To meet the growing demand, Club Med is looking to open one resort in the Alps annually, starting with this year's re-launch of Club Med Alpe D'huez – home of the
longest ski slope in the world, and brand new Chalets at Grand Massif Samoëns Morillon,
followed by the new La Rosiere in 2020.
“Results from the second edition of our APAC Snow Brand Study revealed that travellers are looking for more than just skiing or snowboarding activities when visiting snow resorts, with 75% being keen to experience the local food and surroundings – anchoring our emphasis on providing guests with an all-inclusive snow holiday experience,” said Xavier Desaulles, Chief Executive Officer, APAC Markets Club Med. “The renovation of Club Med Sahoro, Hokkaido looks to provide our guests with a transformative mountain experience that will not only provide a fantastic snow getaway but will also leave them enriched with authentic Japanese culture and heritage.”
“This study is a timely insight into what APAC and Singapore consumers are looking for when planning their snow holidays. With the changing habits and demands of consumers, it would be helpful for us to constantly reach out to gain insights like these that will allow us to better service our guests and enhance their experience with Club Med as we continue to grow regionally and globally,” said Vijay Sharma, General Manager of Club Med Southeast Asia.